March 23, (THEWILL) – Calvin Cordozar Broadus, aka Snoop Dogg, has partnered with Indonesian coffee entrepreneur, Michael Riady, to launch a coffee brand, INDOxyz.
The coffee beans are sourced from the Indonesian islands of Bali, Java, Sulawesi and Sumatra. They will be roasted in Los Angeles, before being either packaged as INDOxyz’s single-origin whole bean coffee or brewed and canned.
Speaking about the development, the rapper stated that he got the inspiration to start the brand because of the number of years he had to take coffee while working in the studio.
“My relationship with coffee goes way back.
“The many long nights in the studio making hit after hit, coffee provided the fuel which kept us going. Indo is going to change the industry, I can promise you that”, he stated.
