March 11, (THEWILL) – The Board of Directors at Weststar Associates Limited, the Authorised General Distributor of Mercedes-Benz in Nigeria, has announced the appointment of Ebere Anenih as the Managing Director.
The appointment of Anenih, an invaluable part of Weststar since joining the company in 2016, signifies a strategic leadership transition aimed at further strengthening Weststar’s position as the premier distributor of Mercedes-Benz vehicles in Nigeria and enhancing operational excellence across all areas of the business
Over the years, the new MD has played a pivotal role in the organisation’s growth and success, serving in key leadership capacities, including Head of Legal, Compliance, and Business Network, as well as General Counsel for Legal Compliance and Human Resources.
In her most recent role as Acting Managing Director, she successfully navigated the organisation through a challenging economic climate, demonstrating resilience, adaptability, and a commitment to sustainable business practices.
Under her leadership, Weststar has continued to uphold the highest service standards, operational efficiency, and customer satisfaction, ensuring that Mercedes-Benz remains Nigeria’s leading luxury automotive brand.
Her tenure at Weststar has been marked by a deep commitment to optimising business operations, enhancing stakeholder relationships, and fostering a culture of integrity and continuous improvement.
As she assumes the role of Managing Director, Ebere Anenih will be responsible for steering Weststar through the next phase of growth and transformation.
Her focus will be on strengthening the organisation’s market position, driving operational efficiencies, and advancing strategic partnerships that align with the long-term vision of Weststar and Mercedes-Benz.
Supporting her in this role is a strong and experienced management team dedicated to upholding Weststar’s standard of excellence.
The management team includes General Manager Sales, Christopher Irumudomon; General Manager After-Sales, Ifeanyi Igbokwe; General Manager Abuja Branch, Hakeem Isa; Head of Finance, Chima Otuechere; Parts Manager, Christiana Kanabe, Head of Commercial Vehicles, Umoh Ekanem; Head of Inventory, Raheem Adegboye, Head of Marketing, Oluwatobi Abimbola; and Head of Information and Technology, Chigozie Oranugo.
Anthony Awunor, is a business correspondent who holds a Bachelor of Arts Degree in Linguistics (UNILAG). He is also an alumnus of the Nigerian College of Aviation Technology (NCAT), Zaria Kaduna State. He lives in Lagos.
