December 25, (THEWILL) – Marking its 50th year of operation, Champion Breweries Plc has achieved a significant milestone with the introduction of its flagship beverages, Champion Lager Beer and Champ Malta, in one-way packaging.
THEWILL reports that the company was incorporated in July 1974 and the first brand operations launched in 1976.
Speaking during the presentation and unveiling of the canned brands in Uyo on Tuesday, Dr Inalegwu Adoga, Managing Director/CEO of Champion Breweries Plc, said the introduction of non-returnable cans is heralding a new chapter for the homegrown brand and is aimed at meeting the growing consumer demand for convenience, portability, and on-the-go refreshment.
He noted that it also solidifies Champion Breweries’ position in the evolving beverage market, as a “Proudly Nigerian” brand, saying that the new cans will initially be distributed across strategic markets, with further expansion to follow.
He, however, expressed his excitement about the significant milestone, stating, “This is a proud moment for Champion Breweries. After 50 years of brewing excellence, the launch of our products in CAN formats is a testament to our commitment to innovation and growth.
“This move not only enhances consumer convenience but also reflects our continuous effort to adapt to market dynamics while staying true to the quality that Champion is known for.”
Also, Mr Anthony Osagwu, Head of Sales and Commercial Excellence, highlighted the strategic nature of the launch, adding, “We have listened closely to our distributors, bulk breakers and consumers. The introduction of cans aligns with market preferences, especially in regions where non-returnable packaging is increasingly sought after. This launch allows us to penetrate new market segments and expand our reach beyond the South-South and South-East regions.”
Champion Breweries’ Marketing and Brand Manager, Queen Nwabueze, emphasised the importance of this launch from a brand perspective.
“Champion has always stood for heritage and quality. By introducing cans for the first time, we are not just embracing modern packaging, we are also positioning Champion as a brand that evolves with its consumers.
“This launch is part of our larger vision to grow our market share and resonate with younger, dynamic consumers who value convenience without compromising taste.
“Champion Breweries Plc invites consumers, distributors, and all stakeholders to celebrate this milestone and join in the excitement as the company steps boldly into a future of new possibilities.
“Champion Breweries Plc. is the leader in regional breweries in Nigeria, headquartered in Akwa Ibom State. Established in 1974, the brewery has consistently produced quality beverages, which include the flagship Champion premium quality Lager Beer, Champ Malta, Champion Lager With Ginger Extract, Champ Malt with Tiger Nut and Champ Malt with Butter Cookies”, he explained.
The Chairman, Board of Directors, Mr Iniabasi Jacob, expressed delight that Champion Breweries has remained committed to excellence, innovation, sustainability and community engagement with the vision of becoming the undisputed market leader in the South-South region and progressively expanding presence across Nigeria and beyond.
He said the brands in cans were a long dream because they couldn’t go far in bottles and as such could not satisfy the demands of her distributors and consumers.
Distributors, who witnessed the brand Unveiling, used the opportunity to demand Champion bottled water and other fruit drinks.
