November 19, (THEWILL) – Alisa Group Hotels, a renowned name in Ghana’s hospitality sector, has set its sights on expanding its Nigerian clientele, by offering specially curated packages for corporate and leisure travellers.
Speaking at the 2024 Akwaaba African Travel Market in Lagos, Nigeria, the Group Sales and Marketing Manager, Esperanza Adjei, outlined the group’s strategy to strengthen its position in the Nigerian market and enhance its reputation as a leading hospitality provider in West Africa.
Adjei revealed that Nigeria ranks as the second-largest source of inbound traffic for Alisa Group Hotels, highlighting the importance of maintaining and growing this relationship. “The Nigerian market is very significant to us. Over the years, it has contributed significantly to our numbers, and we are here to reinforce that relationship and prospect for more business, particularly from the travel trade and corporate segments”, she stated.
The group comprises the luxurious Alisa Hotel Northridge, Alisa Hotel Tema, and a recently established facility in Accra, all known for their exceptional service and world-class amenities.
To lure more Nigerian guests, Alisa Group Hotels has developed a range of bespoke packages, catering to both business and leisure travellers. According to Adjei, these packages are designed to offer value while maintaining the high standards that the Alisa brand is known for.
“We have curated very exciting packages for both corporate and leisure guests. These include competitive conference packages for business travellers and exclusive leisure deals for individuals and families looking to explore Ghana”, she added.
The group has also introduced favourable rates for Nigerian travel agents, with commissionable room rates to make partnerships more lucrative. “We understand the needs of the Nigerian market, and we are offering tailored solutions to meet those needs. From accommodation to cultural experiences, our goal is to provide a one-stop-shop for our guests.”
Despite their efforts to attract Nigerian travellers, Adjei acknowledged some challenges that affect the industry, including high operational costs driven by Ghana’s import-dependent economy. She noted that import taxes on essential items, such as furniture and amenities, significantly impact hotel rates, making them less competitive compared to other destinations.
“For inbound traffic to Ghana to flourish, there is a need for special government discretion to help reduce costs. This would enable us to offer more competitive rates and become an even more attractive travel destination”, she explained.
She emphasised the need for collaborative efforts between the Ghanaian and Nigerian governments to address these economic challenges and make travel between the two countries more affordable.
Alisa Group Hotels has consistently demonstrated its commitment to excellence, even amidst economic challenges. By prioritising exceptional service delivery, the group has built a strong reputation among its guests.
“We are not just about providing accommodation; we aim to create unforgettable experiences for our guests. Whether it’s a business conference or a family vacation, we ensure every detail is meticulously handled.”
The group’s involvement in the Akwaaba African Travel Market underscores its dedication to strengthening ties with Nigeria and other African markets. Adjei commended Ambassador Ikechi Uko, founder of the Akwaaba Travel Market, for his unwavering commitment to promoting tourism in Africa, particularly between Ghana and Nigeria.
“Ambassador Ikechi has been a strong pillar in the tourism industry. His efforts in fostering connections between Nigeria and Ghana have been invaluable. The Accra Weizo initiative, which he spearheaded, has also been instrumental in boosting tourism in Ghana”, she said.
Alisa Group Hotels is rolling out exclusive packages for Nigerian travellers, including discounted rates for corporate clients and leisure guests. These offers are tailored to meet the unique preferences of Nigerian visitors, making it easier for them to enjoy the luxurious amenities at Alisa properties.
The group is also extending competitive commissionable rates to Nigerian travel agents, encouraging collaboration and providing an incentive for agents to promote Alisa Hotels to their clients. Beyond accommodation, Alisa Group Hotels offers a comprehensive travel experience. Guests can enjoy cultural tours, ground handling services, and bespoke itineraries that showcase the best of Ghana.
As the festive season approaches, Alisa Group Hotels is inviting Nigerian travellers to explore their Christmas packages, designed to offer memorable experiences for corporate and leisure guests alike. These include discounted rates, exclusive events, and a blend of Ghanaian culture and luxury hospitality.
“We are excited to welcome Nigerians to celebrate the Christmas season with us. From vibrant events to curated holiday experiences, we have something for everyone”, Adjei said.
Adjei called on the Ghanaian government to provide incentives for the hospitality industry, such as tax breaks and reduced import duties, to make the country more competitive as a travel destination. She also emphasised the need for ongoing collaboration between Ghana and Nigeria to boost bilateral tourism.
“The onus is on our governments to create a conducive environment for tourism to thrive. By addressing issues like high import taxes and operational costs, we can make Ghana a more attractive destination for Nigerian travellers,” she said.
Adjei concluded by inviting Nigerians to experience the opulence of Alisa Hotels. “We extend a special invitation to our Nigerian neighbors to explore a unique world of luxury at Alisa Hotel Northridge and Alisa Hotel Tema. We are ready to offer you the best of Ghanaian hospitality,” she said.
With a clear focus on innovation and customer satisfaction, Alisa Group Hotels is poised to strengthen its ties with Nigeria and maintain its position as a leader in the West African hospitality industry.
Janefrances Ebere Chibuzor is a Tourism Writer at THEWILL
