April 19, (THEWILL) – X owner, Elon Musk, has announced that any account involved in engagement farming will be suspended and traced to their source.
Engagement farming is a term used on X to describe when someone posts generic or obnoxious content to get likes or replies.
The aim is usually to get people to interact with the tweet, which may lead to an increase in the number of followers. The more engagement a tweet gets, the more it appears in Twitter’s algorithms, which can help get more eyes on the account.
It works by taking advantage of the algorithmic bias of social media platforms, which prioritise content with higher engagement.
The said engagement can come in the form of shares, comments, likes, or any other interaction the platform facilitates.
Engagement farmers especially create content that gets the most interaction.
Some people say that engagement farming has transformed X into a battleground dominated by inflammatory remarks or blatantly false information, all in a desperate bid for engagement.
Musk, in a tweet on his X handle on Friday, said, “Any accounts doing engagement farming will be suspended and traced to source.”
In March, Musk had said he may remove visible engagement metrics such as likes and reposts from posts on the X platform.
In July 2023, he also set temporary limits on the social media platform to address extreme levels of data scraping and system manipulation.
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