February 12, (THEWILL) – FBN Holdings Plc, one of Africa’s premier financial institutions, has announced the change of its name to First HoldCo Plc. (First HoldCo).
In a statement on Tuesday, the company said this naming convention will also be adopted across all its subsidiaries.
According to the statement, “The strategic transformation and rebranding marks a significant milestone in the Company’s journey to redefine its identity, unify its subsidiaries, reinforce its heritage, and strengthen its position as a leader in the financial services industry. The new name reflects a forward-looking vision rooted in a timeless legacy of trust, resilience, innovation, and exceptional service delivery.
“The rebranding underscores First HoldCo’s dedication to innovation, customer-centricity, and operational excellence. It represents a commitment to providing integrated financial solutions that empower individuals and businesses while addressing the evolving demands of a dynamic marketplace.
“Rooted in a legacy of over a century of financial expertise through its flagship subsidiary, FirstBank, First HoldCo Plc’s rebranding includes the retention of First Bank Nigeria Limited for the flagship business and adoption of new and unified names for its other subsidiaries in the Asset Management, Capital Markets, Securities, Trusteeship and Insurance Brokerage. FirstHoldCo intends to implement this name change across the Group as soon as the necessary regulatory approvals are received.
“Expectedly, this unified identity will amplify the Group’s visibility and position it as a dynamic leader in financial services, both locally and internationally.”
Speaking on the milestone development, Group Managing Director, First Holdco Plc, Wale Oyedeji, stated that “this transition to First Holdco Plc is a defining moment in our history as we chart a bold course for the future. The rebranding represents more than a name change; it is a renewal of our purpose, vision, and commitment to delivering world-class financial solutions to our stakeholders. It allows us to unify our identity across subsidiaries and geographies, creating a strong, cohesive brand that reflects our leadership position in Africa and sustains our global presence.
“For our stakeholders, this transformation signals a renewed focus on excellence and innovation. It ensures that we remain steadfast in delivering long-term value while strengthening the trust and confidence that has defined our relationships for over a century. As FirstHoldCo, we are better positioned to meet evolving market demands, support our partners, and deliver on our promises in an increasingly interconnected financial ecosystem.
“Locally, FirstHoldCo’s unified brand structure will enhance operational synergies and improve the clarity of our offerings, allowing us to provide seamless solutions tailored to the needs of businesses and individuals across Nigeria. Internationally, it positions the Group as a formidable organisation, ensuring that we leverage opportunities in global markets to reinforce our role as a trusted partner in financial services.
“Ultimately, this rebranding represents our strategic foresight and determination to remain ahead of industry trends, driven by innovation and a customer-centric approach. We are not just building a brand, we are shaping a legacy, one that balances heritage with progress, tradition with transformation, and local impact with global reach.”
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