May 17, (THEWILL) — Nigeria’s oldest financial institution, First Bank of Nigeria, has partnered with global payments giant, Visa, to launch Visa Signature, a premium card product tailored for Nigeria’s affluent and globally mobile customers.
The new offering is designed to provide high-net-worth individuals, top executives, business owners, and frequent international travellers with access to exclusive lifestyle privileges, premium travel experiences, and curated merchant offers through Visa’s extensive worldwide acceptance network.
According to the partners, the Visa Signature card combines global connectivity with enhanced convenience, enabling seamless domestic and international transactions while unlocking benefits across travel, hospitality, shopping, and entertainment.
The card grants holders access to Visa Global benefits and Visa Destination offers, including preferential rates, priority services, luxury experiences, and special deals across hundreds of partner airlines, hotels, restaurants, and retail merchants worldwide.
With the product, eligible customers can enjoy premium experiences whether conducting transactions in Lagos, London, Dubai, or other major destinations around the world.
Speaking on the launch, Chuma Ezirim, Group Executive, eBusiness & Retail Products at FirstBank, said the bank remains committed to delivering innovative financial solutions that align with the evolving lifestyles and aspirations of its premium customers.
“At FirstBank, we are dedicated to creating financial solutions that reflect the evolving lifestyles of our customers. We understand that our premium customers aspire to experiences that reflect their global outlook.
“Visa Signature is crafted to meet those expectations, offering access to exclusive experiences, global connectivity, and lifestyle privileges that empower our customers to live without boundaries. We remain focused on creating value and reinforcing our position as the partner of first choice for Nigerians at home and abroad”, Ezirim stated.
Also commenting, Andrew Uaboi, Vice President and Cluster Head, West Africa, Visa, described Nigeria’s affluent consumers as some of the continent’s most active global spenders, adding that the new card was specifically designed to meet their expectations.
“Nigeria’s affluent consumers are among the most active and globally connected spenders on the continent. Visa Signature is designed to serve that profile with the depth of benefits and the breadth of acceptance they deserve. We are delighted to work with FirstBank in making this available to the Nigerian market”, Uaboi added.
The introduction of Visa Signature further strengthens FirstBank’s existing Visa card portfolio, which already includes Visa Infinite, Visa Gold, Naira Credit, and Visa Prepaid cards serving millions of Nigerians across retail banking, e-commerce, and cross-border payments.
By adding Visa Signature to its suite of products, the bank is positioning itself to better serve affluent customers demanding enhanced recognition, convenience, international acceptance, and exclusive privileges tied to their spending patterns.
The bank disclosed that the Visa Signature card is now available to eligible customers nationwide, with interested individuals encouraged to visit any FirstBank branch or contact their relationship managers for application and onboarding processes.
Established over a century ago, FirstBank remains one of Africa’s leading financial institutions with operations spanning retail banking, digital payments, wealth management, and international banking services. Meanwhile, Visa continues to expand its footprint in Africa’s fast-growing digital payments ecosystem, operating across more than 200 countries and territories globally.
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