November 13, (THEWILL) — MediaReach OMD, a leading media agency network in West and Central Africa, has unveiled the 2024 edition of its Media Facts Book, a comprehensive resource offering insights into media trends, advertising performance, and marketing dynamics across 23 African countries.
Since its debut in 2001, the Media Facts Book has served as a trusted guide for marketers, advertisers, and communication professionals seeking reliable, data-driven intelligence for media planning and strategic decision-making in Africa’s rapidly evolving media landscape.
The 2024 edition builds on this legacy, providing in-depth analysis of media consumption habits, advertising expenditures, digital growth, audience behaviour, and key economic indicators shaping the marketing and communications sectors across the region.
Speaking at the launch, Stephen Onaivi, Managing Director of MediaReach OMD (West and Central Africa), highlighted the agency’s commitment to advancing insights that help brands thrive in an increasingly digital world.
“At MediaReach OMD, our commitment has always been to provide data-driven insights that empower brands and businesses to make informed decisions,” Onaivi said.
He noted that the new edition goes beyond statistics, capturing the broader narrative of transformation across Africa’s media ecosystem.
“The 2024 Media Facts Book tells the story of a vibrant, evolving media landscape across our region. It is an essential tool for understanding audience shifts and navigating digital disruption,” he added.
The publication reflects MediaReach OMD’s mission to align local market realities with global best practices, enabling businesses to adopt strategies that are both internationally benchmarked and locally relevant.
The 2024 edition is now available to partners, clients, and industry stakeholders and can be accessed through the agency’s regional offices.
It serves as both a research compendium and a practical guide for strategic decision-making in the African media and marketing sectors.
Felix Ifijeh is a journalist with years of professional reporting experience. Known for his keen news sense, compelling storytelling and commitment to accurate, impactful reporting, he has built a reputation for turning leads into clear, engaging, and well-structured reports that resonate with readers. His work reflects deep newsroom experience and a commitment to accurate, impactful journalism.
