October 28, (THEWILL) — United Bank for Africa (UBA) Plc is set to conclude its 2025 UBA Business Series with a focus on helping entrepreneurs and small business owners harness the power of digital marketing to drive growth and visibility in an increasingly competitive online landscape.
Themed “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing”, the event will be held on Thursday, November 6, 2025, at the UBA Head Office in Marina, Lagos. It aims to equip participants with practical tools to create compelling content that converts audiences into loyal customers while deepening brand influence across digital platforms.
The session will feature a strong lineup of industry thought leaders, including Elozonam Ogbolu, Dr Chinonso Egemba (Aproko Doctor), Catherine Kamau, Nasiru Lawal (Nasboi), and Enioluwa Adeoluwa, who will share insights on storytelling, audience engagement, and the business side of content creation.
UBA’s Group Head, Retail and Digital Banking, Shamsideen Fashola, said the event reflects the bank’s recognition of digital content as a new frontier for wealth and job creation.
“Content is the new oil, and at UBA, we recognise the content creation and digital influence sector as a very tangible and significant pillar of the Nigerian economy. Just as oil transformed our nation’s economic landscape, digital content is now driving unprecedented growth”, he stated.
Similarly, Alero Ladipo, UBA’s Group Head, Marketing and Corporate Communications, reaffirmed the bank’s dedication to supporting Africa’s creative and entrepreneurial ecosystem through knowledge sharing.
“At UBA, we believe in the power of storytelling to influence hearts and minds. This initiative is part of our deliberate strategy to leverage the creative economy and empower entrepreneurs to build lasting impact”, she stated.
The session, open to entrepreneurs, professionals, and digital creators across Africa, will include both physical and virtual participation.
As one of Africa’s leading financial institutions with operations in 20 African countries and global offices in the UK, US, France, and the UAE, UBA continues to position itself as a catalyst for innovation, financial inclusion, and digital transformation on the continent.
Ogochukwu Onwaeze
