September 01, (THEWILL) — The recently inaugurated United Bank for Africa (UBA) Supersavers’ Promo, which runs from September 1, 2025, to May 31, 2026, has ignited positive reactions among investors who are optimistic of high dividend payout following increased earnings that the scheme would create for the bank in 2025 and beyond.
Africa’s Global Bank, United Bank for Africa (UBA) Plc, on Friday, August 22, 2025, officially launched the fifth edition of its Supersavers Promo aimed at reinforcing the bank’s commitment towards deepening financial inclusion across Nigeria and empowering citizens to achieve their financial goals through disciplined savings.
The nine-month campaign, themed ‘Season of Progress’, was launched during a press conference which was held at the UBA House, Marina, Lagos, on Friday, August 22, and is expected to run from September 1, 2025, to May 31, 2026.
According to the bank, the promo is designed to reward both new and existing customers while encouraging a culture of savings that will enable families and individuals to plan for their children’s education, home ownership, business establishment, and other goals.
Coming at the time the Tier-1 bank has enjoyed a global spotlight in digital banking and other parameters of quality service delivery, the aim of enhancing financial inclusion through the scheme, is bound to further elevate the bank above its peers.
For several years, the Tier-1 bank has maintained a distant lead in digital banking revenue among the nation’s deposit money banks — indicating its rapid expansion and highly improved service quality. UBA recorded N236.30 billion in e-banking revenue on a strong financial inclusion drive, according to its audited financial statement for the period ended December 31, 2024. This constitutes an 88.1 percent growth compared to the N125.5 billion posted in FY 2023.
Investor-group leaders who spoke to THEWILL applauded the scheme as a move that would boost the bank’s earnings and guarantee handsome dividend payout during the year and beyond.
Mukhtar Mukhtar, Chairman, Trusted Shareholders Association described the initiative as an excellent move. The investment expert noted that financial inclusion, a cardinal policy of the Central Bank of Nigeria, is being actively championed by serious-minded deposit money banks like UBA to address the challenges of the unbanked. He noted that the benefits to the bank include a solid deposit base, higher profits, stronger balance sheet and more dividend payout to shareholders.
“This is an excellent move from the masters of banking. It is a commendable push by UBA to motivate existing customers and draw new ones into its fold. More customers will receive enhanced yields from the Supersavers’ Promo, which is a laudable giveaway to the society. This will surely bolster the bank’s balance sheet, increase profits and reward shareholders with handsome dividend payout,” Mukhtar said in a note to THEWILL.
“The banking system is dynamic and has become more competitive, particularly with the penetration of fintechs. So, every bank must devise ways to be ahead in the competitive market. The Supersavers’ Promo is coming at the most opportune time”, said Eric Akinduro, Chairman of the Ibadan Zone Shareholders’ Association, in an email.
National Coordinator, Pragmatic Shareholders Association, Mrs Bisi Bakare, applauded the Supersavers’ Promo as “a welcome development for both the customers and shareholders of UBA. The customers will enjoy attractive interest rate on deposits while the shareholders will receive enhanced dividend payout made possible by higher interest income on facilities like loans and advances
Mrs Bakare, in a note, urged the bank to engage in an aggressive campaign to create increased awareness of the scheme — for the stakeholders and the public to key into expanding the bank’s financial inclusion strategy.
Speaking during the launch on August 22, UBA’s. Group Deputy Managing Director, Chukwuma Nweke, emphasised the importance of savings in nation-building, as he pointed out that the bank is a partner in development and is committed to ensuring that all citizens across the length and breadth of the country are financially covered.
Nweke said, “This campaign is aimed at deepening the savings’ culture among Nigerians. Savings empower families and individuals to take control of their future, whether by securing quality education for their children, acquiring homes, setting up sustainable businesses, or meeting pressing needs at different stages of life.”
Continuing, he said, “To support these aspirations, UBA has developed a range of savings products designed to help people achieve both personal and collective goals while promoting financial inclusion. Through these products, more Nigerians are being integrated into the formal banking system, bridging economic gaps, breaking cycles of poverty, and building stronger communities.”
The Season of Progress promo encourages customers to open Bumper Accounts, which require only a minimum deposit of N5,000 to qualify for the monthly draws, with customers able to increase their chances by depositing in multiples. Other qualifying products include Individual Savings accounts, which require N10,000 monthly deposits for three consecutive months, and Kiddies Accounts, Teens Accounts, and NextGen Accounts for young adults.
According to the bank, a unique feature of this season’s promotion is the inclusion of dormant account holders, who simply need to fund their inactive accounts with N10,000 to qualify for special monthly N35,000 reactivation draws.
The comprehensive reward structure features quarterly star prizes of N1 million for 27 winners, with other quarterly prizes ranging from N500,000 to N10,000, monthly airtime rewards, targeted cluster draws, and special categories for NextGen, Kiddies, and Teens’ account holders, which ensure savers across all demographics stand a chance to benefit from the promo.
Following the announcement of the Supersavers’ promo, the bank’s stock on the Nigerian Exchange (NGX) rose to N48.65 on Friday, August 29, from N47.95 a week earlier. Investment analysts predict a remarkably bullish trend in the bank’s stock in the third quarter. UBA began the year with a share price of N34.00 and has since gained a 41.3% on that price valuation.
Sam Diala is a Bloomberg Certified Financial Journalist with over a decade of experience in reporting Business and Economy. He is Business Editor at THEWILL Newspaper, and believes that work, not wishes, creates wealth.
