May 18, (THEWILL) – The highly anticipated 2026 FIFA World Cup has taken a monumental step forward with the unveiling of its official emblem, showcasing the tournament’s trophy and the hosting year for the first time in history.
The innovative design language of the emblem allows for customisation to reflect the uniqueness of each host country while establishing a recognisable brand structure for future editions. The official brand was launched in Los Angeles, USA, in a star-studded event attended by FIFA President, Gianni Infantino, football legends, and special guests, including two-time World Cup winner, Ronaldo.
The launch event also introduced the “WE ARE 26” campaign, which aims to empower people, places, and communities to play an integral role in the launch of the “FIFA World Cup 26” Official Brand. The campaign features portraits of individuals and places that embody their own unique World Cup stories, inviting everyone to be a part of the excitement in 2026.
Infantino described the campaign as a rallying cry, emphasising the unity of the three host countries, Canada, Mexico and the US, and an entire continent to deliver the biggest, best, and most inclusive World Cup ever. As part of the launch, a Q&A session was held with FIFA Legends from the host countries, Carli Lloyd, Craig Forrest, and Jorge Campos. The evening concluded with a stunning drone show over the Hollywood Hills.
The event was streamed worldwide via FIFAWorldCup.com, enabling fans to join in the celebration and begin the countdown to kick off. Victor Montagliani, FIFA Vice-President and CONCACAF President, expressed his excitement about the tournament’s potential to elevate football to new heights in his region and beyond, highlighting the extensive opportunities for engagement and the inclusive nature of the “WE ARE 26” campaign.
Jude Obafemi is a versatile senior Correspondent at THEWILL Newspapers, excelling in sourcing, researching, and delivering sports news stories for both print and digital publications.
