June 06, (THEWILL) – Manchester City have claimed the top spot as the world’s most valuable football club brand in the latest edition of the Brand Finance Football 50, a prestigious ranking that focuses on the strength of football brands, distinguishing it from the overall worth of the club and its assets.
Notably, Forbes recently published their list of the most valuable clubs, offering a different perspective. On a separate note, the Deloitte Money League measures clubs based on their annual turnover, where Man City also emerged victorious, surpassing renowned names such as Real Madrid, Liverpool, and Manchester United.
The exponential growth in City’s brand value can be attributed to their impressive revenue surge, alongside their triumphs on the pitch. The club has experienced substantial broadcasting revenues, benefiting from global exposure and the associated prestige. Consequently, this has opened doors to more significant commercial opportunities and sponsorships, solidifying their status as the leading brand in football.
While Real Madrid may not have surpassed City in terms of value in 2023, it remains unrivalled as the most powerful football club brand worldwide. Brand Finance elaborates on the importance of brand strength, emphasising its role in attracting fans, players, investors, and sponsors. This engagement ultimately translates into commercial value through increased revenues, higher prices, growth opportunities, and sponsorships. It also serves as a shield against profitability risks linked to underperformance on the field.
The top 50 clubs include:
1. Manchester City
2. Real Madrid
3. Barcelona
4. Manchester United
5. Liverpool
6. Paris Saint-Germain
7. Bayern Munich
8. Arsenal
9. Tottenham Hotspur
10. Chelsea
11. Juventus
12. Atletico Madrid
13. Borussia Dortmund
14. Inter Milan
15. AC Milan
16. West Ham
17. Newcastle
18. Napoli
19. RB Leipzig
20. Aston Villa
21. Roma
22. Eintracht Frankfurt
23. Everton
24. Bayer Leverkusen
25. Sevilla
26. Brighton and Hove Albion
27. Leicester
28. Marseille
29. Crystal Palace
30. Ajax
31. Lyon
32. Wolverhampton Wanderers
33. Leeds
34. Real Betis
35. Borussia Monchengladbach
36. Villarreal
37. Real Sociedad
38. Wolfsburg
39. Koln
40. Freiburg
41. Benfica
42. Celtic
43. Brentford
44. Athletic Bilbao
45. Lazio
46. Union Berlin
47. Valencia
48. Porto
49. Fulham
50. Flamengo
Jude Obafemi is a versatile senior Correspondent at THEWILL Newspapers, excelling in sourcing, researching, and delivering sports news stories for both print and digital publications.
