July 24, (THEWILL) – Public relations expert and president of the All African Music Award (AFRIMA), Mike Dada, has been unveiled as the Chairman of the Creative and Cultural Committee of the Nigerian-British Chamber of Commerce (NBCC). The NBCC launched the Creative and Cultural Sectorial Group with a mandate to explore more opportunities in the business world and also to harness the economic potential of the Nigeria creative industry a few months ago. The President and Chairman of the chamber, Bisi Adeyemi, made it known that Dada was chosen to chair the group because of his wealth of experience in brand management, finance, marketing perception, media management and law. His experiences in those fields will help in fostering the growth of member organisations, encourage and create a platform for collaboration among members of the group, organise programmes and events to showcase the diversity and robustness of the creative sector, as well as organising an annual NBCC Creative and Culture Day.
Dada will be working with other committee members to review the impact of government policies on the creative and cultural sector and working with the advocacy committee to engage policymakers and enlighten members as appropriate. He will also generate creative contents for the chamber’s program and events.
Dada expressed his gratitude for the opportunity to serve and promised that he would deliver the mandate of the group for the benefit of Nigeria and Great Britain. According to him, the opportunity would help create a huge number of jobs while reducing poverty among the Nigerian populace.
