September 12, (THEWILL) – Manchester United have collaborated with Adidas to release a new fashion collection called LFSTLR, with popular Nigerian singer, Adekunle Gold, one of those featured in the marketing.
The 36-year-old Afro-pop artist, known for blending nostalgic and modern sounds, is among the models for United’s latest apparel range. The LFSTLR line comprises sustainable sportswear with over 70% recycled or renewable materials. Adidas say the premium fabrics aim for style and comfort, designed to reimagine traditional gear.
United describe LFSTLR as transcending sportswear into contemporary fashion. The collection lets fans represent the club in their own style, anytime and anywhere. Inspired by football but made for culture, it offers supporters a distinctive way to exhibit their United pride.
Adekunle Gold, a United fan himself, features prominently in the campaign materials released for marketing. Other well-known figures involved include poet Dr John Cooper Clarke, defender Lisandro Martinez, and music duo KTNA.
Adidas and United intend the collection to take the club off the pitch and into the fashion world. LFSTLR brings together the Red Devils and urban culture through progressive sports apparel.
Jude Obafemi is a versatile senior Correspondent at THEWILL Newspapers, excelling in sourcing, researching, and delivering sports news stories for both print and digital publications.
