June 20, (THEWILL) – On and Warner Bros. Discovery Sports Europe have joined forces to commemorate June 20, World Refugee Day, by providing original programming and content that sheds light on the experiences of refugees and athletes and the hurdles they face in their daily lives.
To enhance the connection between sports fans and refugee causes, On’s feature film, “The Right to Race”, starring refugee athlete, Dominic Lobalu, will premiere on Eurosport 1. In addition, Warner Bros. Discovery will showcase the impact of athletics on improving lives by producing six athlete profiles for On Ambassadors.
The Right to Race, an original documentary presented by On in association with Hungry Man Productions, is a captivating story written and directed by award-winning filmmaker, Richard Bullock.
The film follows Dominic Lobalu’s journey from his early days in Nairobi to his life in various European cities, highlighting his special bond with his coach, Markus Hagmann. Negotiations with World Athletics to recognise Lobalu as an international contender representing his home country take centre stage in this inspiring feature film.
Despite setbacks, Lobalu’s story reveals his personal growth, unwavering determination, and courage in his pursuit of recognition, and it will be released ahead of this year’s World Athletics Championships.
Feliciano Robayna, the film’s Executive Producer and Global Head of Sports Marketing at On, describes ‘The Right to Race’ as a tale of resilience and charisma that exemplifies the enduring human spirit.
Robayna acknowledges Lobalu’s journey from his origins to becoming a renowned athlete in Switzerland, emphasising his remarkable rise as one of today’s highly regarded competitors.
The film not only explores Lobalu’s pursuit of athletic excellence but also delves into the themes of representation and belonging. Robayna expresses confidence that Lobalu’s dreams will come true due to his self-belief and the support he receives.
Jude Obafemi is a versatile senior Correspondent at THEWILL Newspapers, excelling in sourcing, researching, and delivering sports news stories for both print and digital publications.
