March 06, (THEWILL) – The founder and Chief Executive Officer of X3M Ideas, Steve Babaeko, has been named Visiting Fellow of the Henley Business School, University of Reading in the United Kingdom.
The Advertising and Marketing Communication expert was chosen based on his knowledge and experience working with entrepreneurs and innovators in Africa over the past years.  His wealth of experience is expected to complement Henley Business School’s belief in the power of creativity to develop industry and communities internationally. The fellowship programme will run for two years, from 2022 to 2024. It will see Babaeko shuttling between Nigeria and the United Kingdom because he would engage in research in business cases that will further the development and optimisation of the creative industry in Nigeria and across Africa. An excited Babaeko has expressed his gratitude for the opportunity, which he believes will set a new standard for the Nigerian creative industry. He has been the President of the Association of Advertising Agencies of Nigeria (AAAN) since 2020. He was the Chairman of the board of Lagos Advertising and Ideal Festival and a member of the board of International Advertising Association of Nigeria. He is also the Chairman, Public Relation Committee of the Nigeria-American Chamber of Commerce.
For more than 23 years, Babaeko has helped to create some of the iconic marketing campaigns in Africa. He served on the Grand Jury of the New York Advertising Festival for over three years and was the keynote speaker at the 2018 International Advertising Association Conference.
