Public relations guru, Steve Babaeko, has added another feather to his cap. His PR Company, X3M, one of the leading creative agencies in Nigeria, has won Nigeria’s first Cannes Lions award at the Cannes International Festival for Creativity, in France.
Cannes Lions International Festival of Creativity, formerly known as the International Advertising Festival, was established 70 years ago to reward creativity across the world. Each year, Cannes Lions brings together people who believe in the power of creativity from across the globe, for a week of celebration, exploring, learning and networking.
It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, which started on June 19 ended on 23rd. It incorporated the Lions awards and it was held at the Palace of Festivals and Congresses of Cannes, in France. X3M Ideas won in the health category for public health advocacy called ‘Scoot Life Expectancy’ which was done to tackle the menace of soot in Port Harcourt, Nigeria.
Babaeko, took to social media to gush over his latest feat. According to him, it feels great to finally break the 70 years jinx for Nigeria at the Cannes Lions. He added that the win is not just for X3M Ideas alone but most importantly, it is for Nigeria.
