October 4, (THEWILL) – Multichoice Nigeria has disclosed that N5.5 billion was invested in the production of the just concluded All-Stars edition of the Big Brother Naija reality show.
Busola Tejumola, Executive Head of Content and West Africa Channels, MultiChoice Nigeria, noted that over 2,000 individuals were also employed to execute the show.
She said the show generated over 1.53 billion voters across all regions.
“This year, we have backed this commitment up with a total investment of N5.5 billion, covering the costs of production, construction, fittings, technical, licensing, satellite, and marketing in the production of this season of Big Brother Naija.
“And of course, there is the direct impact of over 2000 individuals employed to bring this project to life.
“As Africa’s most loved storyteller, we are proud to be part of creating opportunities for growth for the youth in their quest to build great futures.
“This year, Biggieverse was opened as Big Brother invited into it your favourite All-Stars 20 game players, 4 house guests, 9 Jury members and 12 Wager Task Judges and the parrot who all together delivered a riveting show that kept us all entertained for 71 days,” she said.
Tejumola described the Big Brother All-Star as a season of love rekindled and new friendships, settling scores, comedic moments, a fantastic showcase of talent and a battle for dominance.
Ilebaye Odiniya from Kogi State, winner of the All Stars edition of the show, earlier today, received her cheque of N120 million and the key to her brand-new SUV from Innosons Motors.
Ivory Ukonu is a versatile journalist with many years of experience, with entertainment and society reporting as her area of core competence.
