October 15, (THEWILL) – At the height of its fame, ‘Genevieve’ Magazine, founded by Betty Irabor, was considered one of Nigeria’s leading lifestyle magazines circulating across Africa, America and Europe. The lifestyle magazine set the pace for other lifestyle magazines catering to both male and female readers in Nigeria and other parts of Africa.
After a 20-year run, the magazine has finally been rested. The magazine no longer has a social media presence. Its last post on Instagram was about a year ago, while its last post on Facebook was in 2019. The magazine’s website no longer exists. A google search shows that the domain name is up for grabs. The drought in advertisement and the coming of social media which hit traditional media hard must have taken its toll on the magazine, no doubt.
Recalling how she kept the magazine afloat for years, even when others folded up, Betty who recently celebrated her 40th wedding anniversary to broadcaster, Sonnie Irabor, attributed it to consistency, years of quality and years of doing the work. She did admit that running the magazine wasn’t an easy task.
In 2017, Betty took a back seat and appointed her daughter, Sonia, editor of the magazine. Today, Sonia is towing her path as a classically trained stage actor and is making remarkable strides in the make belief world.
Ivory Ukonu is a versatile journalist with many years of experience, with entertainment and society reporting as her area of core competence.
