March 27, (THEWILL) – Nigerian singer, Iyanya Mbuk, popularly known as Iyanya, has lamented about the exorbitant amount he spends in producing and promoting songs.
According to the music act, despite the huge amount paid for a song, it might end up not going viral.
He disclosed that the cheapest amount he has ever spent on a song is N27 million, adding that he has spent as much as N52 million on a song where he featured Davido and Kizz Daniel.
He, however, encouraged up-and-coming artiste not to be discouraged by his post but to continue putting in the work and be persistent in their craft.
“Promoting music has become very expensive. If you are lucky to get a song to go viral, just thank God.
“The cheapest I have spent on a song since 2021 January is N27m. When I dropped ‘Like’ featuring David Adeleke, aka Davido and Oluwatobiloba Daniel Anidugbe, aka Kizz Daniel, we spent N52m, song, video and promotion.
“This should not discourage any up-and-coming artist, you can do it, all you need is consistency,” he wrote.
