September 24, (THEWILL) – The global demand for the incredible musical talents emerging from Africa has been stronger than ever before prompting Virgin Music International, a leading independent artist and label services company, to extend its services to Lagos, Nigeria.
Olukorede Ikazoboh, a highly respected music executive and the head of the Nigerian branch of the company, will supervise the brand’s operations in this pivotal music market. She will be in charge of the company’s activities in the region.
Virgin Music Group’s initial ventures in Nigeria encompasses collaborations with Dvpper, a prominent Afrobeats label in Nigeria, the solo artist Reekado Banks and a track featuring Darkoo and Ayra Starr.
Olukorede is the owner of Kimani Moore Entertainment. She is a respected music manager known for guiding the careers of artistes, such as Odunsi the Engine, Mowalola, and Taylwar. She has also held various roles in Emerging Markets at Warner Music Group.
Virgin Music Group established its presence in Africa in 2021 when it acquired South Africa’s Electromode, a leading independent music distributor. In 2022, the company inaugurated a dedicated label services division in Côte d’Ivoire, boasting over 15,000 titles, 50 label partners, and more than 100 artists from across 25 African countries. Virgin Music Group has played a pivotal role in nurturing various emerging global music genres, including Afrobeats, música Mexicana, K-pop and more.
Ivory Ukonu is a versatile journalist with many years of experience, with entertainment and society reporting as her area of core competence.
