November 20, (THEWILL) – Nigerian multinational mass media and entertainment company, Silverbird Group, has signed a deal with AAA Entertainment, a South African company that’s into distribution, and sales of African content to the world market.
The aim of the deal is to develop and produce cinematic African feature films on the continent and exclusively by African talent.
This partnership agreement was signed yesterday, 19th November, 2021 at the Afreximbank pavilion at the Intra African Trade Fair (IATF) in Durban South Africa and it’s valued at $50 Million and will focus on the African Export Import Bank’s (Afreximbank) USD500 million Creative Industry Programme for financing.
Based on the deal, “AAA Entertainment will bring to the partnership an experienced film development, financing and production team, facilities and partnership network, while Silverbird Group brings its cinema exhibition and distribution infrastructure and experience in West Africa and the rest of the continent, as well as its studio facilities and network in Los Angeles.”
Ben Murray-Bruce, Founder of Silverbird Group said, “Silverbird has a long history in the Nigerian Media and Entertainment sector. We began our journey as a live entertainment events company and expanded that into a network of Television and radio station properties. We have successfully built the premiere West African film distribution & exhibition company and now it is with excitement that we pivot into the feature film production sphere by announcing our partnership with AAA Entertainment.”
Head of Distribution and Financing at AAA Entertainment, Mayenzeke Baza, said, “We are excited about this partnership as it provides an opportunity to create great content between the two biggest markets on the continent, namely Nigeria and South Africa, and allows us to access pan African private equity and state funding.”
