July 09, (THEWILL) — Veteran Nigerian music star, Innocent Ujah Idibia, popularly known as Tuface or 2Baba, has unveiled a new management team as part of a major rebranding strategy aimed at expanding his influence and impact across Africa’s entertainment landscape.
The multi-award-winning artiste made the announcement via his Instagram page, describing the move as a strategic transition designed to reposition his brand and extend his creative reach in today’s evolving music scene.
In a joint statement, the new management described the development as a bold step toward reinventing the 2Baba brand while celebrating his legacy as a pioneer of Afro-pop and a cultural icon in African music.
“We are pleased to officially announce a major new chapter in the legendary career of Nigerian music icon Innocent Ujah Idibia, known and loved around the world as 2Baba,” the statement read.
It noted: “This exciting transition comes with the unveiling of a new management team, carefully assembled to reinvent and amplify every facet of 2Baba’s brand. This move reflects a renewed focus not only on his rich musical legacy but also on the limitless potential that lies ahead in today’s evolving African entertainment landscape.”
The new team is expected to handle all aspects of the singer’s career, including upcoming music projects, global collaborations, brand partnerships, and digital growth initiatives.
Speaking on the change, Tuface expressed optimism about what lies ahead.
He added, “I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next,” he said.
“We’re not just celebrating the past; we’re creating more magic.”
With a career spanning over two decades, Tuface remains a towering figure in the African music industry, credited with shaping the Afro-pop genre and inspiring generations of musicians.
This new phase, his team says, will focus on reinforcing his global appeal while exploring new frontiers in entertainment.
Evi Ben Ezaga writes on entertainment, culture, and trending stories.
