August 07, (THEWILL) – Betpawa, the online sports betting and gaming franchise owned by singer, Oluwatosin Ajibade, aka Mr Eazi, has been named as the headline sponsor of the Ghana Premier League.
The Ghana Football Association (GFA) announced the deal at the official signing ceremony in Accra, ahead of the launch of the 2022/2023 league on September 2.
In a post on its website, the association said the three-year deal is worth $6 million — which is about N2.4 billion.
Kurt Simeon-Okraku, GFA’s president, said the sponsorship would further help develop the country’s professional football league.
“From this money, we shall see the construction of a new pitch at the Ghanaman Soccer Centre of Excellence that will be called the betPawa pitch.
“From this deal, we are introducing a scheme called the Locker Room Bonuses. Here, all 30 or 40 players and the technical team of each winning team will receive bonuses immediately at the end of every game.
“Furthermore, part of the money would be invested in advertising, marketing and promotion of the GFA, betPawa relationship.”
Nigerian-born but Ghana-based Mr Eazi, has established himself as a household name in the Nigerian music industry.
He is currently engaged to Temi Otedola, daughter of businessman, Femi Otedola.
