BEVERLY HILLS, October 26, (THEWILL) – Soccer star, Cristiano Ronaldo, and Portuguese hospitality brand, Pestana, recently opened their first hotel collaboration – Pestana CR7 Lisboa.
Located In the heart of Lisbon, the Portuguese capital, the hotel, a 82-room hotel, was previously a bank but was transformed by interior designer, Jaime Morais, who swathed almost every inch of the hotel with references to Ronaldo’s illustrious sports legacy.
Even the staircase is outfitted with sensor-activated surround sound of soccer fans chanting!
In a bustling destination where it seems like a new hotel opens every week, Pestana CR7 Lisboa targets digitally savvy millennials who love Ronaldo, a national hero whose jersey, not coincidentally, sports the number 7.
The soccer-heavy decor, including in-room area rugs featuring an illustration of one of Ronaldo’s running patterns, offers amenities such as welcome drinks, strong Wi-Fi, an a la carte breakfast menu not often seen in Portuguese hotels.
“Digital comfort” is one of Pestana’s stated priorities. To that end, there is a super-fast internet connection that allows guests to watch Netflix with no interruption. And because Ronaldo is the spokesperson for Meo, a local telecommunications company, everyone gets a password to access its Wi-Fi service in the hotel wherever it’s available.
While most of the country relies on standard breakfast buffets, Pestana CR7 Lisboa offers a diverse selection at the insistence of the General Manager Miguel Plantier, who was once a manager at The Standard High Line in New York.
Story by Oputah David
