October 03, (THEWILL) – The Director-General of the Nigeria Tourism Development Corporation (NTDC), Folorunsho Folarin Coker, who was only a few weeks ago installed as the Baba Eto of Ilara Kingdom by the Alara of Ilara, His Royal Majesty, Oba Olufolarin Ogunsanwo, in commemoration of his first anniversary on the throne, has once again been honoured with another chieftaincy title.
This time, His Imperial Majesty, the Ooni of Ife, Oba Adeyeye Enitan Ogunwusi Ojaja II, declared him as the Baba Eto of Yorubaland during the celebration of the annual Olojo Festival in Ife.
Explaining why he bestowed the NTDC boss with the title, the Ooni described Coker as one of the finest and cosmopolitan Yoruba men, who never allowed his aristocratic background and exposure to becloud his robust sense of cultural value, respect for tradition and appreciation of humanity.
The monarch also described Coker, who is the son of the late Baba Eto of Lagos, Chief Nathaniel Folarin Coker, as a first-class administrator and an expert when it comes to planning, organising, execution and branding of any event to drive home economic profitability, awareness creation and public acceptability of any potent idea or concept via his performance as the DG of NTDC, where he has not only been marketing and enhancing Nigerian tourism potential to the world, but also strategically and consistently packaging and branding Nigerian foods on a global scale.
Ivory Ukonu is a versatile journalist with many years of experience, with entertainment and society reporting as her area of core competence.
